Foreword
The market value of the online gambling industry is expected to grow to $92.9 billion this year. But while casinos have been around for over two decades, their popularity and competitiveness have only peaked in the last few years. This astronomical growth is a direct result of technological and marketing advancements adopted by casino owners. In addition to offering casino games on mobile devices, online casinos also use promotions, casino bonuses and other perks to attract and retain more players. Below, we take a look at the technological tools that drive the modern casino.
1. 3D animation
Slot machines are popular around the world for a reason – they’re fun, easy to play, and offer frequent winning opportunities. As the online casino world shifted to the online space, game developers created online versions of these popular games. They followed up by infusing them with 3D functionality, making online slot machines even more immersive. Today, slot machines come in the form of themes, environments and storylines designed to keep you engaged.
2. Artificial intelligence
There are countless applications of artificial intelligence technology in online gambling. Machine learning and predictive modeling allow casino providers to recommend pages and games you might like based on player behavior, making website navigation faster and easier. Elsewhere, AI also uses user patterns to flag suspicious behavior and prevent hacking. This makes the gambling experience much safer. Another application is a live chat feature that allows players to access important answers about their gameplay.
3. Virtual reality (VR)
There is still some way to go before VR is easily accessible to all casino players, but its impact on online gambling is undeniable. VR technology makes online gambling more immersive by simulating the sights and sounds of a brick-and-mortar casino. Essentially, it lets you play poker tables, craps, and roulette, just like you would in a real casino.
4. Cloud gaming
Cloud gaming is a recent and exciting addition to the world of online gambling. The technology eliminates the need for gamers to download game software to their devices, allowing you to access your favorite games through the cloud. Games are stored on a central server, saving device storage space and money needed to purchase expensive gaming hardware.
6. Mobile gambling
Mobile gaming is the technological innovation that brought gaming into the modern age. Fueled by smartphone technology and the ubiquity of the internet, it allows players to access their favorite sports and casino games from any device. This makes gambling more convenient and easier, including for those who have never set foot in a traditional casino before.
7. Cryptocurrency
Blockchain technology has taken the world by storm, with cryptocurrencies providing a way to transfer money without the need for a third party. In the modern gambling world, casinos are increasingly allowing players to place bets and withdraw winnings using digital currencies such as Ethereum and Bitcoin. Because of the way these currencies work, using them provides more anonymity and security in gambling transactions. Cryptocurrencies also allow for faster withdrawal processing.
8. Big Data
Modern casinos have discovered the power of big data. Providers use predictive analytics and data modeling to leverage the data players create using their sites and adapt to their needs. Essentially, casinos collect information about the types and length of games you play, the winnings you redeem, which pages you visit more often, and more in order to personalize your experience. They make sure your homepage only shows games and features that interest you.
9. Live game
Live gaming combines streaming and artificial intelligence technology to replicate the traditional gambling experience in your home. This technology allows you to stream live casino games and interact with real-life players and dealers without leaving your home. All you need is a stable internet connection.
Conclusion
Technological innovations are key to human progress – they make life more comfortable, simpler and more convenient. In the online gambling industry, they help make games more accessible, immersive, intuitive and secure. From established trends like AI and mobile gaming to emerging innovations like VR and smartwatch technology, the modern online industry has limitless potential.