Foreword
Many online casino markets are already saturated. To remain competitive, operators need to take into account that modern gamers come to online casinos for more than just the games. Based on their research, experts have identified some of the most effective ways to improve the online casino user experience.
1. Interface design
Players evaluate your item as soon as they arrive. Visual appeal is key, and user-friendly UX design helps maintain a sense of confidence and comfort on a website. Modern users also look for fast, intuitive navigation.
The homepage of an online casino should be bright and colorful, but avoid harsh, sour tones and high contrast. Warm, soft and bright aesthetics will be more attractive. Some successful brands use calm color schemes with cool undertones, while others move in gradients across the entire spectrum — for example, from pink to purple. The main thing is that the color scheme reflects the mood the player should experience.
All text should be easy to read, and banner text should be sized appropriately—players should be able to easily tell which buttons will take them to the section they’re looking for. The overall layout should be logical so that players go from the home page to the game they are looking for.
The best casinos also avoid loud, harsh sounds: players simply shut down the page and look for the source of the noise. It is better to let the user choose the sound effect themselves.
Carefully chosen color schemes, appropriate audio design and easy navigation make the online casino interface efficient and intuitive. To design programs in a way that fosters player loyalty, operators should contact experts or use turnkey solutions from platform developers.
2. Game content
Variety in the game increases audience engagement. If there are hundreds (or even thousands) of games in a platform’s portfolio, the likelihood of appealing to any given player’s preferences is greatly increased.
In order to offer the variety of games needed to cover a wide range of players’ interests (and locations) and capture a larger market share, operators often use game aggregators.
Helps operators deliver a stellar game catalog, allowing you to add 15,000+ games from popular providers to the platform in a single API integration session. Gaming aggregators free operators from many of the tedious tasks of providing technical support for individual integrations, negotiating with suppliers, discussing deal terms, and drafting agreements with each supplier separately.
Guided by gaming trends in individual markets and around the world, it is continually adding new games to its portfolio – including slots, poker, live dealer games, card games and casual games – and forming new partnerships with suppliers . This allows online casino operators to provide users with relevant and attractive gaming content.
To handle a large number of games, it is recommended to use the sort function. Operators can categorize players based on interest, geographic location and other criteria. These mechanics help personalize offers and increase player engagement.
3. Game trial version
Demo mode allows players to simulate a gaming session using virtual funds instead of real money. Once a player understands how the game works, he can make a deposit and play for real money. This builds trust by having their players take risk-free spins around the block.
Some gambling sites have ditched the demo mode, while for others it’s a competitive advantage. For example, Pragmatic Play’s Bronco Spirit slot offers either 15 or 5 free spins, depending on the number of symbols. Another game, Jungle Spirits: Call of the Wild, allows the user to adjust the deposit each round so he can lower the stakes and play more.
Trials allow operators to test different ideas and get a feel for their audience. Players who have the opportunity to use a demo are more likely to trust the casino, increasing retention.
4. Responsible Gambling Tools
Exciting experiences—and the chance to win—should be a top priority in user experience. But there is one more thing operators need to emphasize: user safety.
Operators have some basic tools at their disposal to implement the concept of responsible gambling. To minimize the risk of underage and problem gambling, player identification is necessary. Self-exclusion programs, where users can isolate themselves from gambling for a period of time to help fight addiction. In addition to self-exclusion, operators can also restrict players who exhibit behaviors related to problem gambling.
5. Support service
Online casino users frequently ask questions about deposits, withdrawals, and gameplay. With these questions, they contact support services. The speed and quality of service they receive, as well as the professionalism of the service, has a big impact on their loyalty.
The operator must ensure the basic requirements of the support service:
- 24/7 service
- Multiple communication channels
- Provide multilingual services
- Use of customer relationship management
- Professional customer service team
- FAQ section
Apart from the increasing number of online casino items in the market, the standards of players are also changing. To start a successful online casino project, you need a strong team, quality software, and attentive customer service based on care and mutual trust.